Ever wondered how two F1 stars would run a team’s Instagram? Ferrari dropped behind‑the‑scenes footage of Lewis Hamilton and Charles Leclerc hijacking its social feeds.
During the Singapore Grand Prix weekend the duo seized the Maranello accounts, and chaos erupted.
Given a 20‑minute window, Hamilton confessed his social‑media rust, admitting, “I haven’t posted my own content for so long I actually don’t even know how to use the app.”
Leclerc swiftly took the reins, ordering the seven‑time champion into an extreme close‑up selfie that became the new profile picture.
The takeover saw Hamilton touring Ferrari’s hospitality suite, Leclerc zipping around on Hamilton’s scooter, both interrupting meetings and going live in separate streams.
In my view, Ferrari turned a simple stunt into brilliant fan engagement, later releasing a tongue‑in‑cheek “unofficial statement.”
“Scuderia Ferrari HP confirms that, over the past two hours, two individuals within the organisation gained unauthorised control of our social media channels,” the team wrote.
“During this period, a series of highly questionable editorial decisions were made, including changes to our profile picture and the publication of content that did not undergo our standard approval procedures.”
“We can confirm that the two suspects have been identified and the situation has now been contained. Full control of our accounts has been restored.”
“We thank our fans for their understanding during this unprecedented incident.”
At the time of writing, the behind‑the‑scenes video had already amassed over 40,000 views. One fan shouted, “WE NEED MORE CONTENT LIKE THIS,” while another begged, “We needed every month please.”
Another commenter wrote, “I love you two together; I thought replacing the Charlie/Chilli combo on socials and the track would be tough, but I was wrong.”
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– The Team