The Cadillac F1 squad and Tommy Hilfiger just unveiled a Texas‑themed apparel line for the Austin Grand Prix, and fans are buzzing.
The Tommy Hilfiger × Cadillac Austin collection hit stores Tuesday. It follows previous drops for Miami and Mexico, with a Las Vegas release slated for November.
Denim takes center stage, accented by chrome trims and a chevron‑shaped American flag in the brand’s signature red, white and blue.
Men can snag a light‑wash trucker jacket, while women get a silver‑foil denim vest. A tee, tank and denim cap round out the lineup. For my money, the look captures Texas swagger. Even driver Valtteri Bottas flashes a cowboy hat at sunset, the chevron flag emblazoned on his back.
What more would convince you to grab one?
Valtteri Bottas, Cadillac F1 driver – image courtesy Tommy Hilfiger
Lee Holman, Tommy Hilfiger’s chief design officer, explained the team started with two of the brand’s most beloved items.
“We began with wardrobe staples – the denim jacket and the white tee – then reimagined them through Austin’s character,” he said.
“It’s about reshaping familiar pieces while staying true to our classic American‑cool DNA.”
Cassidy Towriss, chief brand adviser for Cadillac F1, noted the Texas race gave both partners creative freedom.
“Austin lets us play up our American roots,” Towriss said. “It’s fanwear for race weekend that works far beyond the paddock.”
Tommy Hilfiger serves as Cadillac’s official apparel partner, with teammate Sergio Perez also acting as the brand’s global menswear ambassador. With Austin marking the team’s second U.S. race after Miami, Perez is eager to race closer to home.
“We’re still about a second to a second‑and‑a‑half off the leaders, so we need a stronger car beneath us,” Perez said after Singapore. “Everything else is on track, and I’m confident we’ll get there. I’m really looking forward to Austin and Mexico, our two home races.”
“Austin feels like a team‑wide homecoming, and Mexico will be special for me, racing before my own fans and hitting 300 grands prix. It promises a memorable weekend.”
Cadillac is still chasing its maiden points in its debut season.
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– The Team