Michael jordan (63 years old) is the big winner of the competition The Champions League final where PSG defeated Arsenal in the Puskas Arena in Budapest.
Paris victory will bring the greatest player of all time a good sum of millions of dollarsthanks to his brand’s partnership with PSG.
PSG’s victory, which gives them two Champions Leagues in a row titles, will significantly increase sales of jerseys and other products of the Paris club, which will result in significant economic benefits for Michael Jordan.
Why have Nike and Jordan Brand been dressing PSG since 1989?
Michael Jordan’s relationship with Paris goes back a long way: it dates back to 1985, when “Air” visited the French capital during his tour with the Chicago Bulls. Nike has dressed PSG since 1989making it the only longest-running sports association in European football.
In In 2018, a change to that relationship involving Jordan Brand was announcedthe brand created by Nike in 1984 to equip what was then the best basketball player in the world. After 34 years of designing only basketball shoes and apparel, it decided to make the leap into football.
Neymar’s Signing Jordan in 2016, before he joined PSG, was crucial. When Neymar landed in Paris, he debuted footwear sponsored by the brand, much to the delight of some of the club’s partners. As a result, they approached Nike’s sub-brand determined to take PSG to the next level, and thus the deal was born. This did PSG is the only football club in the world sponsored by Jordan Brand on his shirt.
Nike renewed its international contract with PSG from 2019 to 2032 for an amount 80 million euros per season.
Nike guarantees Jordan a 5% commission on products sold with his famous “Jumpman” logo
This season, the “Jordan Brand” logo has been used on fourth and fifth PSG kitsgenerally reserved for important Ligue 1 matches or big European nights.
The contract with Nike guarantees Michael Jordan a 5% commission on all products sold with his famous “Jumpman” logo.
The “Back2Back” PSG shirthighlighting their two consecutive Champions League titles, has become the coveted item among Paris fans.