Sky News reports McLaren Racing is on track to become the first F1 team to exceed $1 billion in yearly revenue.
The 2025 accounts, due this week, should show £588 million ($779.6 million) in revenue, with F1 alone contributing over 90 % despite including IndyCar earnings.
Filings are expected to reveal a record £75.4 million ($100 million) payout to CEO Zak Brown, up from a £6 million base and a £31 million long‑term incentive in 2024.
Last year’s figure reflects a share award tied to the buyout that saw Bahrain’s Mumtalakat and Abu Dhabi’s CYVN Holdings snap up the remaining 30 % of McLaren Racing for £3.5 billion.
In a Bloomberg interview, Brown said the sport is ablaze, with every metric soaring since Liberty Media’s cost‑cap introduction secured financial and on‑track stability. For my money, the cost cap has been the sport’s best move.
Zak Brown, McLaren
He added, “Fans are pouring in by the tens of millions, sponsors are flooding in like never before, and the sport’s fire keeps burning.”
When pressed on team valuations, Brown replied, “I don’t think we’ve peaked. Sports in general keep climbing; after each record deal, the next one tops it.”
He noted, “We run 24 races but could easily host 30; demand is fierce.”
“Our car attracts world‑class partners—Mastercard, Google and others—while competition is fierce; four teams and seven drivers claimed multiple wins last season.”
Brown observed, “In my 30‑year fandom, I’ve never seen such on‑track parity. Netflix‑driven drama adds allure, and Grand Prix demand has never been hotter.”
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